Our Challenge
DPS Foundation invests in public schools because when students and schools thrive, the community does too. Barefoot PR’s challenge was to showcase information about DPS Foundation’s programs and their impact while maintaining an intuitive user experience. In addition, the site needed to be accessible, modern and easy to edit. Finally, this new design needed to visually connect with all audiences: students, families, educators and donors while representing the brand’s rainbow color scheme.
Our Process
This website inspired us to be creative, bringing us back to being students with notebooks full of doodles. Working closely with the DPS Foundation team, we focused on charm, professionalism, and modernity, playing with bento box layouts and sourcing whimsical illustrations. We also prioritized a clear sitemap and structure.
Our Solution
The new DPS Foundation website is engaging and easier to digest with a balance of colors and added visual interest with slants, fun hand-drawn elements and subtle yet engaging animations. In addition to being visually intuitive, we prioritized presenting information unique to each audience, such as donors and grantees, so they can easily find what they are looking for.
Key Highlights
- Improved accessibility
- A news and events filtering option
- Simplified user pathways
- Clear calls to action to ignite a spark as the user explores the site
Our Solution
The new DPS Foundation website is engaging and easier to digest with a balance of colors and added visual interest with slants, fun hand-drawn elements and subtle yet engaging animations. In addition to being visually intuitive, we prioritized presenting information unique to each audience, such as donors and grantees, so they can easily find what they are looking for.
Features
- Improved accessibility
- A news and events filtering option
- Simplified user pathways
- Clear calls to action to ignite a spark as the user explores the site
Results
2025 PRSA Gold Pick Award Winner
Since launching in November 2024, the DPS Foundation has seen strong early results. Compared to their previous website, the new website saw the following performance improvements within the first three months of launching:
21% increase in engagement
70% engagement rate from organic search
2x unique views
Meet the Project Leads
Jinha Servais
Director of Design
Mayte Porragas Paseiro
Web Design Associate
Annabelle Gallegos
Senior Design Specialist
