Insights

Words Matter

 As a team of communicators, it is our job to listen, learn and share what we know to help others become better, more equitable communicators.

Understanding when to use earned, owned and paid media, and how they can work together, can help your organization reach the right people and turn a great story into meaningful impact.

All Insights

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How to Choose the Right Media to Tell Your Story 

A collage of pictures from Dinosaur ridge and design elements created by Barefoot PR

From Dinosaur Bones to Native Foliage: How We Found Inspiration at Dinosaur Ridge

grid of 4 photos, two groups of children, and two older women exercising outdoors

Spot the Slop: Why Authentic Imagery Still Matters

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5 Best Practices for Successful Project Management

Barefoot's 2026 Intern, Kaia, walking happily on a sidewalk with her arms out to the side

Barefoot PR’s New Summer Intern Brings Her Life Lessons Into Her Career

An illustration of a woman getting an idea from hearing the voices of others

5 Best Practices for More Meaningful Audience Conversations

Social Graphic of a woman looking through a pile of clothes with text that reads "We're here when life gets hard"

Meeting the Moment: Tips to Activate Your Network for Fundraising Campaigns

Illustration of a webpage with a progress bar that says "Story Loading..."

Great Expectations: Preparing Yourself and Your Organization for Media Response to Your Big News

Barefoot PR Open House

Your Invitation to Explore With Us: 2026 Open House Schedule

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