Our Challenge
With a new strategic plan, Denver Park Trust required strategic messaging that aligned with its organizational goals and its vision for the future of Denver’s park system. As Denver Parks and Recreation’s leading philanthropic partner, Barefoot PR was tasked with creating messaging that clarifies their role within the park system while addressing barriers to engagement and support.
Our Solution
To cultivate a robust park culture and drive meaningful investment, we developed a messaging framework that connected big picture park transformation to city-wide, communal and personal benefits. Through forward-thinking language, we positioned the organization as a trusted key player in driving long-term environmental, social and economic impact across Denver communities. As a result, we emphasized Denver Park Trust’s role as a relationship builder, connecting donors, community stakeholders, and Denver Parks and Recreation to create accessible, thriving outdoor spaces that enhance livability for all residents.
Results
Clarified Denver Park Trust’s value proposition for key stakeholders.
Increased brand engagement by connecting audiences with the organization’s purpose.
Meet the Project Leads
Laura Schwinkendorf
Director of Strategy
Nadia Rendón Talavera
Bilingual Strategy Associate
Danielle Frontin
Strategy Associate
