A Brand Management Strategy for the Long-term

Retainer

Our Challenge

Civic Center park sits at the center of Denver’s civic, social and cultural landscapes. In 2021, its nonprofit caretaker, Civic Center Conservancy, needed a communications and design partner to prepare for a rebirth of outdoor activation following the height of the COVID-19 pandemic, a capital project to refresh its infrastructure and a major fundraising campaign.

Our Solution

Our work began with a messaging project to help Civic Center Conservancy articulate its role in keeping the park active and thriving today and into the future. Following our intial work, we have continued to serve as the organization’s agency of record. Our work has included:

Audience-informed messaging
Communications planning
Social media management
Donor-focused storytelling
Media relations
Public awareness campaign
Website build and ongoing management

Results

PRSA Silver Pick Award Winner for "Meet at the Park" campaign

“We have worked with Barefoot PR on a variety of projects from strategic communications plans, to a website revamp to ongoing social media and PR support. The Barefoot PR team is great to work with and our investment in working with them has returned results more than we could have ever expected. They are truly an extension of our team at the Civic Center Conservancy.”
Eric Lazzari, Executive Director of Civic Center Conservancy