Building a Brand Since 2016

Maiker logo

Our Challenge

Facing a leadership transition and a growing demand for affordable housing and services, the Adams County Housing Authority needed a strategic partner to help them evaluate their brand and work alongside them to change the narrative around affordable housing in the north metro area.

Our Solution

Our work began in 2016 by leading the organization through a name change and rebrand to become Maiker Housing Partners. Since that time, we have served the organization’s agency of record. Our work has included:
  • Audience-informed messaging
  • Communications planning
  • Renaming and rebranding
  • Brand management
  • Social media management
  • Collateral development
  • Media relations
  • Event communications
  • Outreach campaigns
  • Website build and ongoing management

Results

“We consider Barefoot PR a partner, not just a vendor. Over the past six plus years, their entire team has stepped up to support our organization’s changing needs with heart, creativity and innovation. As an agency working to develop communities through a socially responsible lens, those who are at the table with us must not only respect the voices of those we serve but ensure they are integrated into all that we do. Barefoot PR’s understanding of and strong belief in this value has made them an ideal partner for us and we continue to work together to chart new paths in affordable housing and socially responsible community development.”

Peter LiFari, Chief Executive Officer of Maiker Housing Partners
A mockup of a flyer describing COVID-19 guidelines for Maiker Community MembersThe 2023 maiker annual report

Related Work

Elevating a Community Foundation

A Brand Management Strategy for the Long-term

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