From Milestone to Momentum: Celebrating 50 Years of Impact with Video Storytelling
Our Challenge
As Archway Communities considered how to celebrate 50 years of impact in affordable housing development across the Denver metro area, video production was identified as a core element of bringing their history and vision for the future to life. They needed a compelling way to honor the people and milestones that shaped their history while showing donors, partners and supporters what their continued investment makes possible.
They also wanted to extend the value of that investment beyond the anniversary itself, creating a collection of evergreen videos that could support their website, fundraising and ongoing communications for years to come.
Our Process
Our team filmed interviews with Archway leaders, spokespeople and residents, weaving their perspectives together with footage from communities across the Denver metro area.
B-roll and sweeping drone footage added a sense of place and scale, helping audiences see both the individual experiences and the broader impact behind Archway’s work.
Our Solution
Barefoot PR produced four videos to help Archway Communities celebrate its 50th anniversary and support ongoing communication and fundraising efforts.
The centerpiece was a 50th Anniversary video connecting Archway’s past, present and future. Rather than simply recounting five decades of accomplishments, the video captures the people and communities behind that impact, celebrating how far Archway has come while building excitement for what comes next. The final video was shown at Archway’s 50th Anniversary celebration, giving guests a shared moment to reflect on the organization’s legacy and look ahead to its next 50 years.
We also created a shorter, campaign-style anniversary video designed to support fundraising and social media outreach, along with two evergreen videos Archway could use on its website and for ongoing communications. Together, the four videos gave Archway both timely content for its anniversary campaign and flexible storytelling assets to support donor, partner and community engagement year-round.
Key Highlights
- Anniversary fundraising campaign
- Drone footage
- Ethical storytelling, featuring heartfelt stories from residents impacted by housing affordability
Our Solution
Barefoot PR produced four videos to help Archway Communities celebrate its 50th anniversary and support ongoing communication and fundraising efforts.
The centerpiece was a 50th Anniversary video connecting Archway’s past, present and future. Rather than simply recounting five decades of accomplishments, the video captures the people and communities behind that impact, celebrating how far Archway has come while building excitement for what comes next. The final video was shown at Archway’s 50th Anniversary celebration, giving guests a shared moment to reflect on the organization’s legacy and look ahead to its next 50 years.
We also created a shorter, campaign-style anniversary video designed to support fundraising and social media outreach, along with two evergreen videos Archway could use on its website and for ongoing communications. Together, the four videos gave Archway both timely content for its anniversary campaign and flexible storytelling assets to support donor, partner and community engagement year-round.
Features
- Anniversary fundraising campaign
- Drone footage
- Ethical storytelling, featuring heartfelt stories from residents impacted by housing affordability
Meet the Project Leads
Kathryn Britton
Director of Operations & Special Projects
Becky Holden
Video Production Contributor
