Our Challenge
Goodwill of Colorado opened the Excel Center in Aurora, a tuition-free high school for adults seeking their diploma.
Our Solution
To drive enrollment, Barefoot PR led a comprehensive bilingual awareness campaign with media relations, advertising, paid and organic social media, and community outreach. Targeted ads across digital, social, radio and transit platforms combined with coverage in outlets like CBS Colorado, Telemundo, and Westword increased awareness.
Results
By combining compelling storytelling, paid media, and grassroots efforts, the campaign helped exceed annual enrollment goals.
17 Media Hits
35.4 million AD Impressions
196,000+ Media Reach
Meet the Project Leads
Gail Bransteitter
Director of Public Relations
