Promoting Home Equity with a Bright and Inviting Website
Our Challenge
After decades of expanding access to housing options across the region, Housing Resources of Western Colorado was ready for a modernized website that would showcase its programs and engage current and potential clients. With many key resources, home buyer education classes and contact information, Barefoot PR’s challenge was to build a new, user-friendly website tailored to renters, home buyers, homeowners and the community.
Our Solution
After a thorough strategy session, Barefoot PR’s goal was for the new Housing Resources of Western Colorado website to feel warm, fresh and inviting without overwhelming the user. We added an events calendar to highlight homebuyer education classes, created clear entry points for renters, home buyers, and homeowners, featured key programs and client success stories, and built a more interactive careers page that invites people to apply for open jobs. By using a lighter color palette and keeping content clear and concise, we created a more streamlined and inviting user experience for the client.
“Working with Barefoot PR was a great experience for us. We had a general idea of how we wanted our website to look and feel and the Barefoot team took our vague ideas and made them real. We knew we wanted a much more client focused website, with easier tools for all our various users. Barefoot created that for us, embracing our feedback, ideas, and changes along the way. Their support after launch has also been a big help.”– Emilee Powell, Executive Director, Housing Resources of Western Colorado
