Our Challenge
Rural Homes is a Colorado-based nonprofit housing developer specializing in affordable, first-time homeownership opportunities. With plans for expansion and new homes coming to market, Rural Homes enlisted Barefoot PR’s expertise to craft messaging that positions them as a proven solution for affordable home ownership and a trusted partner for first-time homeowners.
Our Solution
Our strategy highlighted Rural Homes’ proven track record and tangible impact through messaging that speaks to both first-time homebuyers and community partners. By emphasizing results over industry jargon, we provided foundational language that positions Rural Homes as a credible, community-centered solution while clearly explaining the unique processes that set their model apart from traditional affordable homeownership approaches.
Our audience-based messaging created benefit-oriented entry points to engage everyone from prospective homeowners to policymakers, demonstrating what’s possible for individuals, families and communities when partnering with Rural Homes to address Colorado’s affordability crisis.
Results
Positioned Rural Homes as a key player in shaping the future of Colorado communities and their residents’ well-being
Positioned Rural Homes as an accessible, trusted partner for first-time homebuyers
Meet the Project Leads
Nadia Rendón Talavera
Bilingual Strategy Associate
Laura Schwinkendorf
Director of Strategy
Danielle Frontin
Strategy Associate
