Stretching Content Further to Amplify Reach, Engagement and Impact
Our Challenge
Gates Family Foundation has been supporting Colorado’s communities, people and places for nearly 80 years. While the Foundation has a strong legacy as a collaborator and significant funder dedicated to creating a more equitable, resilient and sustainable Colorado, it has not fully utilized its communication and content channels to their full potential. To address this, at the end of 2025, the Foundation enlisted the help of Barefoot PR to highlight and socialize the impact of its work through social media content and the launch of a general e-newsletter.
Our Solution
Our approach introduced social media and e-newsletter content that centers, illustrates and humanizes Gates Family Foundation’s mission and impact — from the team spending quality time in the communities they serve, helping them to build relationships and an understanding of local topics, to the critical protection of Colorado’s natural resources made possible by the Foundation’s dedicated partners and the strategic funding they receive.
We first focused on launching the Gates Family Foundation’s new general e-newsletter. Each comprehensive issue highlights the Foundation’s history and its impact on Colorado communities over the years, linking that background to current initiatives and the strategic decisions shaping future priorities. The content for this e-newsletter was deliberately crafted for easy repurposing on social media, which helps extend the life of each narrative and enables Gates Family Foundation to streamline its information-sharing strategy. This approach strengthens digital engagement, raises awareness of the Foundation’s priorities and showcases the tangible impacts it drives statewide.
Results
We achieved strong e-newsletter performance with engagement rates significantly exceeding industry benchmarks, strengthened digital visibility with significant growth in online audience and engagement and delivered a straightforward content framework that increased the Foundation’s team confidence and operational efficiency.
22% E-newsletter click rate
66.9% E-newsletter open rate
139% Increase in LinkedIn followers
Meet the Project Leads
Danielle Frontin
Strategy Associate
