Pro Bono

Our pro bono application is currently closed for 2025. Check back for additional opportunities!

Since our founding in 2010, we have contributed thousands of hours in pro bono and discounted services to nonprofit organizations. We select our pro bono clients annually through a formal application process.

2026 pro bono applications will be open from February 18, 2026 – March 13, 2026. We will select up to three projects valued at approximately $5,000 each. All winners will be notified by the week of April 6, 2026 and all work will be completed before the end of the year.

Pro Bono Eligibility

You must be a 501(c)3 in good standing (or have fiscal sponsorship).
The work must take place sometime between May and December 2026.
You haven’t received pro bono support from Barefoot in the last two years.
The support requested must align with one of the project descriptions included below.

Project Descriptions

Public Relations

Social Media Content Plan: A comprehensive social media guide that outlines strategic content pillars, themes, post ideas and timing recommendations designed to boost engagement, consistency and awareness. Deliverables include a social media audit, a high-level one-year editorial calendar and one month of posts.
Media Training: Two customized sessions to equip your spokespeople with practical tools to prepare for interviews, confidently engage with journalists and tell your story with clarity and impact. Organizations will receive all presentation materials and Barefoot’s media relations best practices guide.
Media Pitch Bank & Plan: A curated list of evergreen story ideas and a plan for how to bring them to life over the course of one year through strategic media outreach.
Thought Leadership Roadmap: A plan to guide public visibility of your organization’s spokespeople. We’ll identify clear areas of expertise and shape specific recommendations that will build visibility, credibility and influence for up to three leaders within your organization.
PR Announcement: Support with shaping and launching a single high-impact PR announcement, such as a leadership change, grand opening or other major milestone. Includes a press release, targeted media pitching and a supporting social media plan to ensure a seamless announcement across all platforms over approximately three months.

Graphic Design & Web Development

Brand Audit: A deep dive into your current brand materials to identify recommendations for improvement.
Canva Template Package: Custom Canva templates that reflect your brand and help your team create polished content quickly and consistently.
Collateral Collection: A cohesive set of core marketing materials that clearly communicate your mission and key messages. The collection can include materials such as a one-pager, a tri-fold brochure, an email template and/or an infographic. We will work with your team to determine the appropriate amount and type of deliverables within the confines of the project scope.
Presentation Template: A polished, on-brand presentation template your team can easily customize for different audiences and needs (maximum of 10 template slides and a total of 20 customized slides).
Google Ad Grants Audit & Recommendations: An audit of your existing Google Ad Grants account and recommendations for optimization. This includes up to two months of campaign management for organizations with an active Ad Grants setup.

Strategic Communications

Comprehensive Communications Audit: A back-end assessment of your owned platforms (social media, website and email) to measure your engagement, traffic, audience, click-throughs, etc.
Award Nomination Guide: An overview of best practices, tips and sample questions to prepare submissions for industry and general leadership awards. We will include tailored responses for three sample questions.
Multicultural Messaging: A culturally relevant messaging document that defines who your organization is, what you do and the features and benefits you provide to key audiences. Messaging will be translated into Spanish.
Fundraising Content Toolkit: Content for a 2-page digital fundraising toolkit to support general fundraising efforts, including key messages about the organization, tips for “making the ask” and sample emails, text messages and social media posts.