Communications Roadmap
Communicating without a purpose is like speaking into the void. We’re here to increase the ROI on your communications.
Need a media pitch? Social media? Blog? We’ve got you. We start by defining the audiences, actions and outcomes that will help you achieve your goals. Next, we build a tactical Communications Roadmap to connect with and influence your target audiences all while keeping in mind the staff resources and budget you have to get the job done.
Once the roadmap is built, we are available to help make the dream work through implementation.
What We Do
- Content Strategy: To connect with key audiences using blogs, emails and social media
- Media Strategy: To guide proactive and responsive media engagement
- Thought Leadership Plan: To guide the public visibility of your organization’s spokespeople
- Ethical Story Collection Guide: To assist you in continually collecting stories in an ethical manner that respects the story subject and their lived experience
- Communications Audit: To determine what is working, what needs improvement and where opportunities exist with your current communications.
- Editorial Calendar: To define monthly storytelling priorities for all platforms.
