Our Challenge
In partnership with Barefoot PR’s strategy and design teams, Provecho Collective, previously known as The Colorado Blueprint to End Hunger, had just undergone a rebrand to become more inclusive of its Spanish-speaking community and position itself as a collective. As the organization moved from planning to action, they needed a refreshed website to reflect their new direction and incorporate the updated brand, which shares this imagery and growth.
While the organization had always provided a manual Spanish translation, the Spanish content was presented as a separate site with a separate url, which was clunky to manage for both website users and the backend website managers.
Our Process
We began by studying the new brand and working closely with our design team to expand elements of the new logo into an entire website. We wanted the website to feel inclusive, welcoming and abundant, like a harvest. We incorporated imagery of vegetables and community, interweaving these symbols of harvest throughout.
We also invited a team of Provecho’s community members to review the site for accessibility and to understand how the new brand would be understood, incorporating their feedback in a way that made sense both visually and functionally.
Our Solution
Barefoot’s bilingual staff worked closely with Spanish-speaking members of Provecho, to create a website that was manually translated into Spanish to foster an inclusive space for Provecho’s community. We updated the backend interface to create a subfolder for the Spanish site, which uses a simple button system to effortlessly toggle between the Spanish and English versions of each page.
We understood that the site’s visual abundance could easily become overwhelming, so we aimed to ensure it felt clear so community members could easily find the resources they were looking for. We incorporated small Easter eggs of the new brand throughout the site, such as seeds, vines, and other crop-related decorative elements, creating brand awareness and a fun experience for anyone who interacted with it. Everyone has a seat at the table.
Key Highlights
- Spanish and English toggle, with the option for Google Translate of other languages
- Job submission for community organizations
- Interactive calendar of events
- Abundant resource library
Our Solution
Barefoot’s bilingual staff worked closely with Spanish-speaking members of Provecho, to create a website that was manually translated into Spanish to foster an inclusive space for Provecho’s community. We updated the backend interface to create a subfolder for the Spanish site, which uses a simple button system to effortlessly toggle between the Spanish and English versions of each page.
We understood that the site’s visual abundance could easily become overwhelming, so we aimed to ensure it felt clear so community members could easily find the resources they were looking for. We incorporated small Easter eggs of the new brand throughout the site, such as seeds, vines, and other crop-related decorative elements, creating brand awareness and a fun experience for anyone who interacted with it. Everyone has a seat at the table.
Features
- Spanish and English toggle, with the option for Google Translate of other languages
- Job submission for community organizations
- Interactive calendar of events
- Abundant resource library
Results
“Communicative and friendly staff; really appreciated name/logo development process with our team from involvement to using feedback; adjustments to schedule/timeline; and a lot of love internally and externally for our new logo and website!”
Michelle Ray, Communications Director at Provecho Collective
