OurChallenge
DPS Foundation invests in public schools because when students and schools thrive, the community does too. Barefoot PR’s challenge was to showcase information about DPS Foundation’s programs and their impact while maintaining an intuitive user experience. In addition, the site needed to be accessible, modern and easy to edit. Finally, this new design needed to visually connect with all audiences: students, families, educators and donors while representing the brand’s rainbow color scheme.
OurSolution
We created a charming and professional website using a streamlined sitemap and a modern bento box design. This website inspired us to be creative, bringing us back to being students with notebooks full of doodles. The new DPS Foundation website is engaging and easier to digest with a balance of colors and added visual interest with slants, fun hand-drawn elements and subtle yet engaging animations. In addition to being visually intuitive, we prioritized presenting information unique to each audience, such as donors and grantees, so they can easily find what they are looking for. It also features better accessibility, a news and events filtering option, simplified user pathways and clear calls to action to ignite a spark as the user explores the site.
Compared to their old website, the amount of unique views has doubled, along with a 21% engagement rate increase in 3 months.
