Highlighting Dual-Format Storytelling in an Annual Report

Graphic Design, Web Design

Our Challenge

The Boettcher Foundation has invested in the future of Coloradans for decades, and they wanted an Annual Report to match their ambitious legacy. Building on the momentum of their 2025 Ripple Effect Leadership Practitioners event, they desired a report that pushed creative boundaries. In addition, they wanted both a printed report that would highlight their major accomplishments and annual highlights for distribution to scholars, trustees and other stakeholders, as well as a fully built-out digital experience that brought the breadth of their “Ripple Effect” to life.

Our Process

Barefoot PR’s design team collaborated with the Boettcher Foundation’s team to determine how to bring the “Ripple Effect” theme to life. We played with vector wave graphics, wavy lines and used the secondary blue from their color palette as a main element.

Each page received a custom layout, tailored to its content, with the Ripple Effect theme woven throughout as a cohesive visual throughline. We utilized the Ripple Effect theme to visually connect ripple effects through different stories throughout, and used color and texture-based backgrounds to organize content.

For the digital version, the Boettcher team didn’t merely want a PDF on their website. They wanted a report that turned every printed page into a digital experience. We rethought the report navigation to enhance the user experience on their website, while ensuring it met key standards in accordance with the Web Content Accessibility Guidelines (WCAG) 2.2 AA standards, including proper color contrast, adding alt text to images and guaranteeing compatibility with accessibility tools like screen readers.

Our Solution

The 2025 Ripple Effect Annual Report features spreads that speak to one another across pages, spotlighting key impact numbers, quotes from students and fellows, and illustrated maps tracing the Boettcher Foundation’s reach across Colorado and beyond. Water-themed graphic elements and purposeful layouts reinforce the Ripple Effect theme throughout.

We reimagined the digital report as a microsite utilizing the same visual themes as the printed report while taking the story further with animated statistics, interactive maps, and curated links to podcasts, articles and other published content to guide viewers to explore the rest of the site.

Key Highlights

Dual-Format Storytelling
Accessibility-First
Immersive, Theme-Driven Design

Our Solution

Features

Dual-Format Storytelling
Accessibility-First
Immersive, Theme-Driven Design

Results

Barefoot PR helped us reimagine our annual report from a static publication into a compelling digital storytelling experience that better reflects the spirit of our work. They brought a rare combination of strategic communications insight, strong design instincts, and thoughtful collaboration throughout the process. The result elevated our storytelling and set a new benchmark for how we communicate our mission and impact.
Curtis Esquibel