Our Challenge
Justice Necessary, a nonprofit that advocates and provides hygiene supplies, needed a website that was as bold and agile as they are as an organization. Certain sections were too long or buried within the site, and new content and priorities were cumbersome to build due to an extremely technical backend. Their new site needed to integrate a calendar of events, translation capabilities and a focus on educating the public about the challenges of period poverty.
Our Process
Through a collaborative Listening and Learning phase discussing goals for the new Justice Necessary site, Barefoot PR identified opportunities to make content more accessible, engaging, and educational. Every design and functionality choice was guided by the goal of connecting visitors emotionally to the issue of period poverty, while simplifying the way the organization could share updates and resources.
Our Solution
Our team designed a bold, adaptable WordPress site that empowers Justice Necessary to tell their story without reliance on a developer. By creating flexible templates for studies, Justice Necessary can now rapidly update findings, turning data into action. Intuitive navigation and thoughtfully structured pages guide users from learning about period poverty to taking meaningful action. Accessibility improvements, including HTML-based studies and screen-reader-friendly content, ensure every visitor can interact with the site effortlessly.
Key Highlights
- Improved navigational structure
- Study data better illustrates the need for the organization
- Seamless integration of many different interaction points
- Increased site functionality to highlight events, take donations and browse resources
Our Solution
Our team designed a bold, adaptable WordPress site that empowers Justice Necessary to tell their story without reliance on a developer. By creating flexible templates for studies, Justice Necessary can now rapidly update findings, turning data into action. Intuitive navigation and thoughtfully structured pages guide users from learning about period poverty to taking meaningful action. Accessibility improvements, including HTML-based studies and screen-reader-friendly content, ensure every visitor can interact with the site effortlessly.
Features
- Improved navigational structure
- Study data better illustrates the need for the organization
- Seamless integration of many different interaction points
- Increased site functionality to highlight events, take donations and browse resources
Results
In the first 6 months since the site went live, Justice Necessary saw over 11,000 unique site visitors, helping to drive volunteers to PeriodPalooza, their signature volunteer packing party event. High-trafficked pages also include the resource library, highlights from the hygiene studies and the school pages.
11,000+ Unique visitors in the first six months
29,000+ page views
Meet the Project Leads
Jinha Servais
Director of Design
Mayte Porragas Paseiro
Web Design Associate
Annabelle Gallegos
Senior Design Specialist
