Our Challenge
Trailhead Institute is a leading public health institute in Colorado. Following a recent reconsideration of the organization’s theory of change and a new strategic plan, the organization recognized an opportunity to refresh its foundational messaging as part of this next chapter.
Our Solution
Barefoot PR created a comprehensive and user-friendly messaging platform that clearly defines Trailhead’s identity as a public health institute and differentiates it from competitors. The new messaging focuses on mission and impact (rather than just programs), highlights organizational strengths through strategic pillars, and communicates specific partnership benefits for different audiences. Barefoot also provided messaging training to staff and board members to ensure consistent implementation.
Results
Stakeholders and partners can clearly articulate Trailhead’s role as a public health institute
Trailhead’s distinct value and approach are recognizable within the broader public health landscape
Prospective partners understand the concrete benefits of working with Trailhead
Meet the Project Leads
Laura Schwinkendorf
Director of Strategy
Nadia Rendón Talavera
Bilingual Strategy Associate
Sarah Hogan
Co-Founder & Chief Purpose Officer
