Turning a traditional brochure into a functional work of art

OurChallenge

Town Hall Arts Center (THAC), metro Denver’s most intimate professional theater located in downtown Littleton, produces high-quality shows, concerts, and events for everyone to enjoy. To support THAC’s incredible work, Barefoot PR was challenged to create an exciting and interactive brochure to match the energy of the organization’s 42nd season of performances. 

OurSolution

Barefoot PR took inspiration from the resonant colors and palpable movement felt in the professional photography of THAC Performances. The 2024-2025 brochure incorporates poppy, monotone colors, accompanied by high-contrast and textured cutouts relating to each show. We created a mix of cutouts utilizing show art and gender-neutral, racially ambiguous imagery because any talented individual can star in any role at this theater!  

The 42nd Season brochure has a perforated back cover that turns into a postcard, allowing recipients to invite friends to upcoming THAC shows. As a result, the brochure is a keepsake – fun, artistic and beautiful enough to show off on a coffee table. 

Town Hall Arts Center brochure design mockup

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