Media Buying
Paid advertising can supercharge nonprofit awareness and fundraising campaigns.
A strategic advertising buy can help you reach your priority audiences effectively. When paired alongside traditional public relations, organic social media, email and thought leadership tactics, it can supercharge a campaign. Barefoot PR understands nonprofit budgets and is able to handle micro advertising campaigns up to large-scale advertising buys over $100,000. We manage advertising buys that include digital, print, radio, Out of Home and TV, as well as underwriting opportunities with associations and public media. We work alongside our clients from strategy through design and placement to ensure your spend is effective, often finding ways for buys to include added in-kind value for nonprofits.
What We Do
- Media Planning: We identify where your audience is engaging and recommend the most effective ways to reach them based on your budget.
- Asset Design: Our team of graphic designers and copywriters is skilled at creating effective assets for all paid media formats.
- Media Buying, Negotiation and Added-Value: We leverage our connections to negotiate rates and added-value on your behalf.
- Ongoing Ad Buy Management: We set up your campaign, monitor performance and make adjustments to improve results.
- Production: We oversee the production and quality control of ads, coordinating with specialized vendors for print, video and specialty production.
- Reporting: We track and report on campaign results and provide a full summary and insights at the end of the buy period.
