Insights

Words Matter

 As a team of communicators, it is our job to listen, learn and share what we know to help others become better, more equitable communicators.

"Thoughtful engagement isn’t about capitalizing on the news. It’s about contributing to it with care, clarity and purpose."

All Insights

A man operating a camera points it at another man teaching something in a classroom.

Lights, Camera, Action! Why you don’t need to stress about on-camera interviews 

An Unconventional Approach to Cooking Up Visual Brand Elements

A laptop with a presentation open that reads "Developing Strong Story Angles"

Listen Up: Unlocking Multicultural Insights for Authentic Communication

Using AI to Your Advantage in Website Projects

Elizabeth sitting in front of a red phone booth

Barefoot’s Newest PR Associate on Embracing Biculturalism (and Snow) in Colorado

The Barefoot team standing in front of a poster that reads "Listening Lessons" at Comnet 2024

4 Ideas for Communicators from ComNet24

Stock image of a woman wearing a wedding dress, straw hat, riding a $100 bill that is floating in a blue sky with clouds.

Don’t Let Bad Stock Happen to You: Our Tips for Sourcing Authentic Imagery

Graphic with a quote from Brynne, a GOTR participant and Junior Coach that reads "I am ten years out from when I was a participant with Girls on The Run but I am still drawing upon the values that I learned as a young girl."

Authentic Storytelling Can Supercharge Your Nonprofit’s Year-End Fundraising

A pile of notebooks spread on a desk

Barefoot vs. Creative Block: Our Secrets to Finding Inspiration 

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