Ocotillo Sexual and Reproductive Healthcare

Building a Better Path to Care

Accessible Web Design, Content Development, Graphic Design, Research-Based Messaging

Our Challenge

The Ocotillo Sexual and Reproductive Healthcare, a project by Bold Futures, New Mexico University Health Sciences, Strong Families, Planned Parenthood of the Rocky Mountains and New Mexico Doula Association, engaged Barefoot PR to create a microsite, messaging and collateral that educates the community’s urgent need for a holistic, accessible and culturally congruent health center.

Our Process

Our team developed messaging, designed and developed Ocotillo’s microsite and created collateral around Ocotillo’s direct response to provide accessible, timely, community-informed, and culturally responsive care to residents in Doña Ana County, New Mexico and surrounding areas.

We translated complex information, community insights and organizational history into an accessible, engaging microsite, using thoughtful content structure, visual storytelling and clear calls to action to guide audiences through the need for culturally responsive reproductive healthcare.

Our Solution

The finished deliverables give Ocotillo a clear and compelling platform to share its vision for accessible, community-informed reproductive healthcare. Through approachable messaging, purposeful design and engaging storytelling, the site and supporting collateral help make the need for reproductive healthcare more tangible while giving the community a meaningful way to understand, connect with and follow Ocotillo’s work.