Our Challenge
Based in Denver’s historic Five Points neighborhood, Theatre Artibus creates intimate, original performances through physical storytelling that explore social themes and the human experience. In addition to putting on meaningful shows, Theatre Artibus is dedicated to giving back to the community by providing educational workshops for adults that focus on collective creation. Selected as one of Barefoot PR’s 2025 Pro Bono recipients, Theatre Artibus requested support with a rebrand of the organization to help capture its whimsical passion for the arts.
Our Process
Barefoot began the rebranding process by conducting an on-site strategy session at the Artibus headquarters at the Savoy Hotel. The space was draped in vaudeville-inspired art, where physical storytelling methods have deep roots. The co-founders of Theatre Artibus expressed interest in more dynamic logos, ones that conveyed the message of performance without explicitly saying it. Taking in this on-site inspiration, Barefoot had created multiple logo options with two rounds of iterations. We initially started with black and white concepts and later moved to a finished, more polished, full-color product.
Our Solution
Wanting to capture Theatre Artibus’ playful nature of physical storytelling, Barefoot leaned into more organic concepts, experimenting with custom fonts and hand-drawn logos. Unlike larger theatre productions, Theatre Artibus’ charm comes from its scrappy, on-the-move nature. This feeling is reflected in the chosen logo, which depicts a person on the move with a suitcase, symbolizing that the art is the person, not the place. The logo was further refined to add a worn-down texture, mimicking a more vintage feel, with custom icons to complement it. And to cap off the projects, Barefoot developed additional collateral to support Theatre Artibus’ new brand rollout.
Key Highlights
- Cohesive Brand Refresh — new logo and complementary icons and collateral
- Custom Brand Identity Development
- 2025 Barefoot Pro Bono Project — projects are selected through an annual application process
Our Solution
Wanting to capture Theatre Artibus’ playful nature of physical storytelling, Barefoot leaned into more organic concepts, experimenting with custom fonts and hand-drawn logos. Unlike larger theatre productions, Theatre Artibus’ charm comes from its scrappy, on-the-move nature. This feeling is reflected in the chosen logo, which depicts a person on the move with a suitcase, symbolizing that the art is the person, not the place. The logo was further refined to add a worn-down texture, mimicking a more vintage feel, with custom icons to complement it. And to cap off the projects, Barefoot developed additional collateral to support Theatre Artibus’ new brand rollout.
Features
- Cohesive Brand Refresh — new logo and complementary icons and collateral
- Custom Brand Identity Development
- 2025 Barefoot Pro Bono Project — projects are selected through an annual application process
Results
Our sessions were fun and engaging! Throughout the entire process—from ideation to the final product—we had a truly wonderful experience. Jinha and Katie made it so easy that it became something we genuinely looked forward to. Jinha has a superhuman ability to hook you into the process, and Katie brings so much creativity and a thoughtful way of listening that helps uncover your needs. Working with this team was a highlight—your heart, talent, and collaboration made everything not only successful, but deeply enjoyable.
Buba Basishvili & Meghan Frank, Co-Founders of Theatre Artibus
Meet the Project Leads
Katie Deng
Web & Design Associate
Jinha Servais
Director of Design
