Finding the Trailhead: Strategic Thought Leadership for Public Health Innovation
Our Challenge
With a new strategic plan in place, Trailhead Institute needed to clearly communicate its vision for the future of public health. In a crowded public health landscape, Trailhead Institute also recognized its strategic plan launch as an opportunity to differentiate itself from peer organizations with similar missions.
Our Solution
Barefoot PR developed a comprehensive thought leadership strategy to position Trailhead Institute as the authoritative voice in public health innovation. By mapping the organization’s unique expertise across departments, Barefoot unlocked powerful storytelling angles and high-value engagement opportunities that elevate Trailhead’s influence with key stakeholders.
Results
Clarify and strengthen Trailhead Institute’s unique role within the public health sector.
Establish Trailhead’s strategic priorities to key stakeholders, creating doors for partnership and engagement.
Meet the Project Leads
Laura Schwinkendorf
Director of Strategy
Nadia Rendón Talavera
Bilingual Strategy Associate
