Influencing Capitol Hill through a multi-platform public affairs strategy.
After a hiatus from public affairs work, the Radio Television Digital News Association (RTDNA) wanted to re-launch itself as a strategic player around First Amendment issues on Capitol Hill. The association’s new executive director needed to narrow the scope of its support, strengthen industry partnerships and become a resource for aides and elected officials on key issues.
Barefoot PR started by creating a Five-Point Policy Framework to distill the organization’s core policy positions on First Amendment issues. Next, we built a plan to help the executive director meet with and communicate these positions to industry leaders and congressional staffers. Finally, we used media relations and digital engagement to elevate RTDNA’s voice on key issues.
Our work resulted in:
- Media placements in local, regional, national and international outlets including Chicago Tribune, CNBC, CNN, The Hill, The New York Times, Politico, USA Today, The Washington Post and numerous local broadcast, print and online outlets
- Significant increase in the number of requests for the organization to sign on to or take a public stance on First Amendment issues
- RTDNA-drafted federal legislation pending introduction before the 116th Congress on a core position in the policy platform
- New relationships with Congressional representatives and Department of Justice
- An established position of authority with other First Amendment and press freedom groups