OurWords

Words Matter. As a team of communicators, it is our job to listen, learn and share what we know to help others become better, more equitable communicators.

A woman types on a laptop with a presentation about story angles on the screen.

Content Development

Listen Up: Unlocking Multicultural Insights for Authentic Communication

November 25, 2024

Representation isn’t just a trend—it’s a timeless need. While heritage months offer a powerful reminder of the rich diversity around us, effective communication with different ...

A woman with red fingernails types on a keyboard.

Graphic and Web Design

Using AI to Your Advantage in Website Projects

November 18, 2024

If you feel like there is always some new trending AI tool and you can’t keep up, you’re not alone. Although AI can be traced ...

Barefoot PR News

Barefoot’s Newest PR Associate on Embracing Biculturalism (and Snow) in Colorado

November 12, 2024

When I migrated to this country at the age of 11, I was in awe of the diversity of people and cultures in my new ...

Community Engagement

4 Ideas for Communicators from ComNet24

November 4, 2024

In October, Barefoot PR’s strategy team traveled to Kansas City to attend the ComNet24 conference. It is a once-in-a-lifetime experience to spend three days with ...

Stock image of a woman wearing a wedding dress, straw hat, riding a $100 bill that is floating in a blue sky with clouds.

Graphic and Web Design

Don’t Let Bad Stock Happen to You: Our Tips for Sourcing Authentic Imagery

October 21, 2024

We’ve all seen it. Maybe it’s when all the volunteers on a nonprofit’s annual report have t-shirts that simply say, “VOLUNTEER.” It could be the ...

Graphic with a quote from Brynne, a GOTR participant and Junior Coach that reads "I am ten years out from when I was a participant with Girls on The Run but I am still drawing upon the values that I learned as a young girl."

Community Engagement

Authentic Storytelling Can Supercharge Your Nonprofit’s Year-End Fundraising

October 7, 2024

Fall is in the air and for nonprofits, that means one thing — year-end fundraising season is looming. If you haven’t started planning, don’t worry. ...

Content Development

Barefoot vs. Creative Block: Our Secrets to Finding Inspiration

September 24, 2024

Picture this: It’s Thursday at 3:30 PM. You’ve been working on a project all day and are happy with how it’s coming together. So happy ...

Graphic and Web Design

Reaching Your Audience with Better Web Accessibility

September 9, 2024

Understanding website accessibility can seem like an overwhelming task, particularly for those without experience living with a disability. We’ve seen estimates that as much as ...