OurWords

Words Matter. As a team of communicators, it is our job to listen, learn and share what we know to help others become better, more equitable communicators.

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Graphic and Web Design

Show and Tell: Steps to Designing with Purpose

May 1, 2023

You may have noticed our philosophy and tagline “Public relations with purpose” has expanded to include design. At Barefoot PR, designing with purpose means believing ...

Content Development

Three Steps to More Impactful Writing

April 13, 2023

They say good content comes to those who wait. Right? Maybe I’m getting the saying wrong. But I still think it works. It takes time ...

Digital Engagement

The Communications Audit: Your First Step to an Effective Comms Strategy

April 5, 2023

Communicating without purpose is like shouting, texting and tweeting into a void. When you define the purpose behind your communications strategy – who you’re trying ...

Barefoot PR News

Women’s History in the Making: A Q&A with Barefoot PR’s CEO Cori Streetman

March 28, 2023

Whenever our team drafts content recognizing awareness months, we are careful to balance the celebration of history with the anticipation of the future. Each contribution ...

Digital Engagement

6 Ways for Nonprofits to Maximize Impact on Social Media

March 8, 2023

When we consult with nonprofits on social media best practices, most know it’s important for their organization to have a strong, consistent presence. However, with ...

Digital Engagement

What Nonprofits Need to Know About Working with Influencers

February 7, 2023

Influencer marketing is the new kid on the block, and we’re here for it! We love this specific type of social media marketing for its ...

Barefoot PR News

Meet Barefoot’s New Theater-Loving Director of Public Relations, Gail Bransteitter!

February 1, 2023

Growing up, I struggled to find a place where I fit in. I was painfully shy, barely spoke in class, and never wanted to draw ...

Graphic and Web Design

Website Redesign: Four ways to make a better, more accessible online impression

December 6, 2022

There are plenty of reasons to redesign your website, whether it be to begin fundraising online, enhance accessibility to comply with Web Content Accessibility Guidelines ...

Public Affairs

Why Words Matter When Talking About Community Tragedies

November 23, 2022

On Saturday, Nov. 19, a 22-year-old gunman killed five people and injured 25 others at a LGBTQ nightclub in my hometown, Colorado Springs. Since then, ...

CSR Storytelling

Words Matter: Crafting authentic public statements in response to social issues

November 8, 2022

“Congrats Adidas on losing 163 lbs!!!” read the tweet sent by WeightWatchers after the Adidas dropped Kanye West following his antisemetic outburst last month. Not ...

OurWords

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