OurWords

Words Matter. As a team of communicators, it is our job to listen, learn and share what we know to help others become better, more equitable communicators.

Public Affairs

Why Words Matter When Talking About Community Tragedies

November 23, 2022

On Saturday, Nov. 19, a 22-year-old gunman killed five people and injured 25 others at a LGBTQ nightclub in my hometown, Colorado Springs. Since then, ...

CSR Storytelling

Words Matter: Crafting authentic public statements in response to social issues

November 8, 2022

“Congrats Adidas on losing 163 lbs!!!” read the tweet sent by WeightWatchers after the Adidas dropped Kanye West following his antisemetic outburst last month. Not ...

Content Development

Barefoot Starter Kit: 10 Best Practices for Ethical Storytelling

October 6, 2022

As nonprofit storytellers, we believe in the power of people to change the world for the better. We work hard to incorporate ethical storytelling into ...

Photo of rally in front of Denver Capitol Building in protest of Supreme Court's ruling to overturn Roe versus Wade.

Public Affairs

What to do about Dobbs

June 30, 2022

“Think about waking up one morning and finding you don’t have a voice in anything.” -Christina Dalcher, Author of Vox In the wake of the Dobbs ...

Barefoot PR News

Meet Jinha: Builder of Brands, Websites and Hotwheels Loop-De-Loops

May 19, 2022

I’ve always loved making things. There’s something about putting in hours of painstaking work with your hands that produces a special kind of pride when ...

Barefoot PR News

Meet Annabelle: The Newest Catan-Playing, Graphic-Designing Barefoot Team Member

April 18, 2022

I never struggle with the question: “how long have you been an artist?” The answer is not just a handful of years, but nearly as ...

Content Development

What We Talk About When We Talk About How We Talk

April 15, 2022

At a meeting a few weeks ago, Sarah brought a question to the team. She wanted to know if we had ever learned the origins ...

Community Engagement

What’s New in the World of CSR

March 21, 2022

While we know for certain that norms have shifted around remote work, paid family leave and work/life balance, what has changed for corporate partnerships and ...