OurWords

Words Matter. As a team of communicators, it is our job to listen, learn and share what we know to help others become better, more equitable communicators.

Community Engagement

What’s New in the World of CSR

March 21, 2022

While we know for certain that norms have shifted around remote work, paid family leave and work/life balance, what has changed for corporate partnerships and ...

Barefoot PR News

Meet Hallie: Barefoot’s Fiercely Positive Music Lover

February 8, 2022

One of my earliest memories is lounging in the window seat of my (strangely) circular room, making my way through my personal library and writing ...

Barefoot PR News

Meet Marley: A CSR Wiz With a Passion for Pain au Chocolate

January 18, 2022

I approach any new job with the mentality of a British baker waiting to lift the gingham and see what challenge lies ahead in the ...

Media Relations

Which words do we use? When? And why?

October 1, 2021

When we heard that our friends at the Radio Television Digital News Association (RTDNA) were coming to Denver for their 2021 conference, we were thrilled. ...

Communications Roadmap

From Paper to People: Tips for Engaging Supporters With Your Strategic Plan

June 15, 2021

The Barefoot PR team has declared 2021 the year of nonprofit strategic planning. Nearly every nonprofit we interact with has a new plan in process. ...

Research-Based Messaging

An Ode to Earth Month and Behavior Change Research

April 12, 2021

April is Earth Month and we’re thanking our lucky stars we live in a state like Colorado. Hiking, skiing, camping and a chance to breathe ...

Content Development

The Barefoot Starter Kit for Equitable Communicators

March 9, 2021

Happy Women’s History Month! Every year when March rolls around, we use words to remind ourselves of the fight for enfranchisement and equality. We are ...