You did it! You’ve finished the branding or rebranding process and have a name that defines your work. You’ve nailed the key ingredients for a visual identity (logomark, typeface and color palette). Now, you need a few more visual assets to add to your brand’s secret sauce to complement what you’re cooking up. Think: icons, […]
An Unconventional Approach to Cooking Up Visual Brand Elements Read More »
If you feel like there is always some new trending AI tool and you can’t keep up, you’re not alone. Although AI can be traced back to the 1950s, there has certainly been a surge in development and buzz about it thanks to generative AI, like OpenAI’s content-creating models. Still, it may seem intimidating and
Using AI to Your Advantage in Website Projects Read More »
We’ve all seen it. Maybe it’s when all the volunteers on a nonprofit’s annual report have t-shirts that simply say, “VOLUNTEER.” It could be the extra cheesy smile from the kid on the local dentist’s billboard (what kid is THAT excited to go to the dentist?). And while we’re at it, why is that woman
Don’t Let Bad Stock Happen to You: Our Tips for Sourcing Authentic Imagery Read More »
Understanding website accessibility can seem like an overwhelming task, particularly for those without experience living with a disability. We’ve seen estimates that as much as 20% of your audience at any given time may be experiencing a disability of some kind, which means you may be ineffectively communicating with 1 out of every 5 people
Reaching Your Audience with Better Web Accessibility Read More »
As designers, we love our fancy software tools. However, at Barefoot PR we also love Canva because it’s entirely more accessible and affordable for nonprofits and small organizations that might not have an in-house graphic designer or the budget for Adobe. Canva is great for sharing designs between clients, team members and stakeholders. However, it
You Can(va) Design It Too: Best Practices for Maintaining Your Canva Account Read More »
January calls upon us to explore how we might operate through a new lens. Maybe you’re starting a new workout routine, eating more vegetables, refreshing your communications strategy or trying to understand the full capabilities of AI. At Barefoot, our team is pondering what upcoming communications and design trends will influence how we think about
What’s Trending in PR and Design in 2024 Read More »
Get ready to unwrap some holiday cheer and hunt for Barefoot’s festive secrets in our “I Spy” puzzle! 🕵️♀️ Every design is a jolly delight, from our team’s holiday favorites to hidden office Easter eggs. It’s a Yuletide treasure hunt brimming with purpose! 🎁🐰🎄 Listen along to our curated Barefoot Holiday playlist while you explore.
Happy Holidays from Barefoot PR! Read More »
You may have noticed our philosophy and tagline “Public relations with purpose” has expanded to include design. At Barefoot PR, designing with purpose means believing in the work we do and the clients we serve. It also means spending a lot of time listening to our client’s needs and channeling that into the designs we
Show and Tell: Steps to Designing with Purpose Read More »
There are plenty of reasons to redesign your website, whether it be to begin fundraising online, enhance accessibility to comply with Web Content Accessibility Guidelines (WCAG), strengthen security, improve mobile responsiveness, enable new capabilities, or simply because it looks like it was designed during the days of dial-up internet. No matter your reason, your website
Website Redesign: Four ways to make a better, more accessible online impression Read More »
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