Media Relations

Words Matter: Crafting authentic public statements in response to social issues

CSR Storytelling, Media Relations / By

“Congrats Adidas on losing 163 lbs!!!” read the tweet sent by WeightWatchers after the Adidas dropped Kanye West following his antisemetic outburst last month. Not sent via press release, not as a statement from the CEO, but nevertheless an authentic public statement in opposition to antisemitism crafted for a unique platform and communicated directly to …

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Barefoot Starter Kit: 10 Best Practices for Ethical Storytelling

Content Development, Media Relations / By

As nonprofit storytellers, we believe in the power of people to change the world for the better. We work hard to incorporate ethical storytelling into our work with clients. For us this means we consider the impact stories have on both the storyteller and the audience we share it with. It also means being intentional …

Barefoot Starter Kit: 10 Best Practices for Ethical Storytelling Read More »

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