Media relations has many vital steps to seeing a story aired or published. Now that you’ve done the legwork of getting a reporter interested in your story, you can shift your focus to preparing for the interview and knowing what you want to say and how to say it. Knowing what message you want to […]
Bridging the Gap: Interviewing Authentically Read More »
January calls upon us to explore how we might operate through a new lens. Maybe you’re starting a new workout routine, eating more vegetables, refreshing your communications strategy or trying to understand the full capabilities of AI. At Barefoot, our team is pondering what upcoming communications and design trends will influence how we think about
What’s Trending in PR and Design in 2024 Read More »
“Congrats Adidas on losing 163 lbs!!!” read the tweet sent by WeightWatchers after the Adidas dropped Kanye West following his antisemetic outburst last month. Not sent via press release, not as a statement from the CEO, but nevertheless an authentic public statement in opposition to antisemitism crafted for a unique platform and communicated directly to
Words Matter: Crafting authentic public statements in response to social issues Read More »
As nonprofit storytellers, we believe in the power of people to change the world for the better. We work hard to incorporate ethical storytelling into our work with clients. For us this means we consider the impact stories have on both the storyteller and the audience we share it with. It also means being intentional
Barefoot Starter Kit: 10 Best Practices for Ethical Storytelling Read More »
When we heard that our friends at the Radio Television Digital News Association (RTDNA) were coming to Denver for their 2021 conference, we were thrilled. Not only were we excited to show off our home turf, but we were eager to connect with and learn from newsroom leaders. This year’s conference was unconventional. RTDNA21 was
Which words do we use? When? And why? Read More »
Every day, we work with journalists who try very hard to seek and report the truth, open our eyes to both good and bad news, and shine a light on topics and information we would never otherwise encounter. I cannot imagine a world without trust in news, but I’m afraid I’m living in that
A Case for Trusting News Read More »
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