Media Relations

A reporter interviews a representative from Colorado Cancer Coalition in the studio.

How Nonprofits Can Responsibly Join The News Cycle

When a headline touches on an issue close to your work, it’s natural to want to speak up. These moments offer an opportunity to lead with your values, amplify impacted voices and help your community make sense of what’s happening. These moments also highlight an opportunity to support reporters, producers and editors looking for compelling […]

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Lights, Camera, Action! Why you don’t need to stress about on-camera interviews 

“Is this going to be on-camera?”  It’s a question we hear from clients all the time. There’s a panic in the ask—a hope this will be a simple phone interview. But often, it means being in front of the camera for a live or taped interview. Interviews are usually great, free opportunities to talk about

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An overhead view of a person typing on a computer on a desk surrounded by office supplies.

What’s Trending in PR and Design in 2024

January calls upon us to explore how we might operate through a new lens. Maybe you’re starting a new workout routine, eating more vegetables, refreshing your communications strategy or trying to understand the full capabilities of AI. At Barefoot, our team is pondering what upcoming communications and design trends will influence how we think about

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Words Matter: Crafting authentic public statements in response to social issues

“Congrats Adidas on losing 163 lbs!!!” read the tweet sent by WeightWatchers after the Adidas dropped Kanye West following his antisemetic outburst last month. Not sent via press release, not as a statement from the CEO, but nevertheless an authentic public statement in opposition to antisemitism crafted for a unique platform and communicated directly to

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Barefoot Starter Kit: 10 Best Practices for Ethical Storytelling

As nonprofit storytellers, we believe in the power of people to change the world for the better. We work hard to incorporate ethical storytelling into our work with clients. For us this means we consider the impact stories have on both the storyteller and the audience we share it with. It also means being intentional

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