Sarah Hogan

Words Matter: Crafting authentic public statements in response to social issues

CSR Storytelling, Media Relations / By

“Congrats Adidas on losing 163 lbs!!!” read the tweet sent by WeightWatchers after the Adidas dropped Kanye West following his antisemetic outburst last month. Not sent via press release, not as a statement from the CEO, but nevertheless an authentic public statement in opposition to antisemitism crafted for a unique platform and communicated directly to […]

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Barefoot Starter Kit: 10 Best Practices for Ethical Storytelling

Content Development, Media Relations / By

As nonprofit storytellers, we believe in the power of people to change the world for the better. We work hard to incorporate ethical storytelling into our work with clients. For us this means we consider the impact stories have on both the storyteller and the audience we share it with. It also means being intentional

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Five Resources to Help with COVID-19 Communications

Communications Roadmap / By

As a professional communicator, responding to COVID-19 has challenged my professional habits and assumptions in many ways. In any other situation, the Barefoot PR team relies on preparation to help us get out in front of chaos, so the chaos won’t dictate our reaction. This situation is different.  It’s difficult to prepare when there isn’t

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