Turning a Strategic Plan Into a Living Conversation
Our Challenge
Archway Communities was ready to share its new strategic plan but needed a structured approach to introduce it to funders, policymakers, partners, residents and internal team members, each of whom would need to hear a different story about what the plan means for them. Equally important was ensuring that the launch wasn’t a one-time announcement, but the beginning of an ongoing dialogue about progress and impact.
Our Solution
We began by updating Archway’s messaging platform to align with their new strategic vision, giving the organization a strong, cohesive foundation before any external communication began. With refreshed messaging in place, we developed a comprehensive communications roadmap built around two distinct moments: the initial launch of the strategic plan and the ongoing opportunities to report back on progress.
Across all audiences, our roadmap outlined tailored strategies spanning email, social media, internal communications, in-person updates and resident newsletters. To ensure the strategic plan’s impact wouldn’t get lost in reporting, we wove in storytelling strategies, including case study development and integration into the annual report. The result is a communications infrastructure that grows with Archway’s work, turning milestones into moments and data into narratives.
Results
Developed an updated messaging platform aligned to Archway’s new strategic vision
Built a storytelling framework to translate strategic plan milestones into compelling narratives
Meet the Project Leads
Nadia Rendón Talavera
Bilingual Strategy Associate
Laura Schwinkendorf
Director of Strategy
Hallie Kim
Senior PR Associate
