Research-Based Messaging
User-friendly, authentic and relatable messaging has the power to transform supporters into champions.
A well-crafted Messaging Platform saves money and time creating content, writing grants and building a website. Even more, it empowers leaders, staff, volunteers, board members and other key spokespeople to extend your network as brand ambassadors. We deliver a Messaging Platform that clearly defines why you exist, what you do and your benefits to key audiences. We also infuse it with the special sauce that makes you memorable.
Once your Messaging Platform is built, we will train your team and other brand ambassadors on how to use it to connect with key audiences.
What We Do
- Community Conversations: To explore understanding of an issue, barriers to action and opportunities for framing.
- Landscape Analysis: An in-depth review of best practices, research and public perception of the issue or your organization.
- Communications Audit: A review of your existing platforms and content with suggestions for updating based on the new messaging
- Messaging Platform: An audience-informed, research-based, tested system that serves as the basis for all communication from an organization or about an issue.
- Training: We work with leaders, staff, board members and champions to personalize the Messaging Platform and authentically incorporate it into their role.
