Research-Based Messaging

User-friendly, authentic and relatable messaging has the power to transform supporters into champions.

A well-crafted Messaging Platform saves money and time creating content, writing grants and building a website. Even more, it empowers leaders, staff, volunteers, board members and other key spokespeople to extend your network as brand ambassadors. We deliver a Messaging Platform that clearly defines why you exist, what you do and your benefits to key audiences. We also infuse it with the special sauce that makes you memorable.

Once the Messaging Platform is built, we help clients make it work for them by training brand ambassadors.

What We Do

Community Conversations: To explore understanding of an issue, barriers to action and opportunities for framing.
Landscape Analysis: An in-depth review of best practices, research and public perception of the issue or your organization.
Message Testing: To test our assumptions and framing of an issue or organization.
Messaging Platform: An audience-informed, research-based, tested system that serves as the basis for all communication from an organization or about an issue.
Training: We work with leaders, staff, board members and champions to personalize the Messaging Platform and authentically incorporate it into their role.