Insights

Words Matter

 As a team of communicators, it is our job to listen, learn and share what we know to help others become better, more equitable communicators.

"Thoughtful engagement isn’t about capitalizing on the news. It’s about contributing to it with care, clarity and purpose."

All Insights

A woman writing user goals on a piece of paper

Website Redesign: Four ways to make a better, more accessible online impression

A woman rights with a red pen in a small notebook.

Words Matter: Crafting authentic public statements in response to social issues

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Barefoot Starter Kit: 10 Best Practices for Ethical Storytelling

Jinha and her two sons playing with legos

Meet Jinha: Builder of Brands, Websites and Hotwheels Loop-De-Loops

Annabelle sitting at a restaurant holding a glass of beer

Meet Annabelle: The Newest Catan-Playing, Graphic-Designing Barefoot Team Member

Two women looking ahead while working on a laptop and taking notes in a notebook.

What We Talk About When We Talk About How We Talk

Hallie smiling while holding a white mug

Meet Hallie: Barefoot’s Fiercely Positive Music Lover

Barefooters holding up RTDNA 21 badges

Which words do we use? When? And why?

A man stands in front of a table where others sit as he presents something on a large note pad

From Paper to People: Tips for Engaging Supporters With Your Strategic Plan

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