In May, our Strategy Team hosted a virtual open house, during which we discussed questions about voice and tone and strategies for helping purpose-driven organizations identify their own.
If you couldn’t join us, here’s a quick recap of how to discover your organization’s voice and identify the right tone to connect with the audiences who matter most.
Finding your voice
Your voice is the distinct way your organization communicates its value — it’s your brand personality. Think of your voice as if you’re getting to know a new friend. What do they like? Dislike? Do on the weekends? Put in their coffee? Consider asking yourself questions like these to find your organization’s voice, and listen until the voice is clear.
- What is your organization working toward?
- Who is on your team?
- What unique value does your organization bring to the community?
Identifying your tone
Your tone is how you use your voice to communicate effectively with different audiences, depending on the context. Your tone can be anything from scholarly and serious to funny and friendly. Getting the tone right increases the opportunity for connection with your audience. Questions like these can help you get there:
- What are your organization’s values?
- What words would your supporters use to describe you?
- Why do people choose to partner/work with your organization?
Looking for more guidance on strengthening your messaging and communications strategies? Book a 30-minute consultation or join us for our next virtual open house on Tuesday, August 5 to learn about accessible digital design.