OurChallenge
Since 1980, Aspen Community Foundation (ACF) has been investing in a future where everyone from Aspen to Parachute has equitable opportunities to thrive. To showcase the Foundation’s updated mission to inspire philanthropy and ignite collaborative action that leads to community-led change, our task was to redesign their website and refresh the content to reflect this new strategic direction.
OurSolution
Focusing on clarity, efficiency and storytelling, our team worked closely with ACF to create a more optimized website for the communities they serve. We created a more intuitive user experience by defining unique entry points for their top audiences: philanthropists, advisors, nonprofits and students. We also leveraged existing content and framed it specifically for each digital audience so that we could highlight impact, provide resources and encourage users to connect with the ACF team.
Maintaining their brand identity and unique voice, we created a new and improved website for ACF that is sleek, user-friendly and intentional.
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