Maiker Housing Partners is committed to creating a pipeline of high-quality affordable housing, facilitating community building to impact change, and focusing on individual strengths so our members can create the life they aspire to live. The organization’s rebrand and renaming presented an opportunity to rethink how the organization’s website could make housing, services and the opportunity to partner more accessible to users. Barefoot PR was tasked with auditing the organization’s existing website, meeting with staff to identify the content priorities of the people they serve and partner with, and creating a website that streamlined the process of applying for housing and services – especially for mobile users.
Finding inspiration in the audience-informed Messaging Platform our team created for Maiker, we built a sitemap based on audience entry points. The team built content based on common questions asked by users to help individuals navigate to the service or contact they need. When considering the site’s UI, we found inspiration in the organization’s new brand, incorporating elements and photography based on these brand standards. In addition, the WordPress platform includes several streamlined forms integrated into a simple backend database. This UX change removed the need for PDF forms and email, streamlining the process for mobile users. The final site also included functionality that allowed the team to open and close housing and assistance opportunities with ease – one of the primary needs of users visiting the site. Barefoot PR also built a culture and hiring section for the new website to help the organization attract talent based on its unique culture and benefits. We continue to manage updates to the site, including building new pages and functionalities for crisis assistance programs during the COVID-19 pandemic.