CSR storytelling with global impact
Brownstein Hyatt Farber Schreck is known for having attorneys and staff actively engaged in community service, pro bono work and volunteerism. In 2022, Brownstein engaged Barefoot PR to help elevate this year’s report. Our team set out to build an engaging, readable report that pushed the firm’s new brand guidelines and developed a narrative thread to tell the story of Brownstein’s community relations and Pro Bono work.
Barefoot PR’s team facilitated a background call with the community relations and communications team to understand Brownstein’s impact over the past year, identify focus areas and craft a narrative focus to tell the story of their work in offices across the country. Next, Barefoot PR’s design team presented a series of design concepts for review within brand standards and refined over multiple rounds of feedback. Finally, Barefoot PR jumped in to draft key content pieces, organize data and photos, and ensure all offices and multiple programs were represented. The story-centric report included brand elements that pushed the firm’s new brand and was delivered for digital use alongside social media graphics.
“Working with the Barefoot PR team to create our Community Impact report was a great experience from start to finish. They listened to our vision and created an impressive finished product that showcased our firm’s enthusiasm and passion for giving back. They were a professional, responsive and accommodating team to work with.”
– Jayme Ritchie, Director of Pro Bono & Community Impact, Brownstein Hyatt Farber Schreck, LLP