Reimagining Brownstein’s Impact Through Shared Creative Process
Our Challenge
Brownstein Hyatt Farber Schreck is widely recognized for its multidisciplinary approach to law, business and policy, as well as its commitment to making a positive impact in communities across the United States. The firm’s annual Community Impact Report highlights the valuable services provided by its teams and individuals.
Our Process
For 4 years, the Brownstein pro bono and community impact team has collaborated with Barefoot PR to translate legal and philanthropic work into stories that feel human, approachable and worth remembering. Over that span of time, our team has not only gained a deeper understanding of Brownstein’s content preferences, guidelines and ethos but also has expanded the possibilities for how they tell their story.
Our Solution
Then: In 2022, when Barefoot PR worked with Brownstein on its impact report for the first time, our team facilitated a background call with the community relations and communications team to understand Brownstein’s impact over the past year, identify focus areas and craft a narrative that tells the story of their work in offices across the country. Next, Barefoot PR’s design team presented a series of design concepts for review within brand standards and refined over multiple rounds of feedback. Finally, we jumped in to draft key content pieces, organize data and photos and ensure all offices and multiple programs were represented. At the time, the story-centric report included brand elements that pushed the firm’s new brand and was delivered for digital use alongside social media graphics.
Now: In 2025, Barefoot PR’s team built on the success of previous reports to create a refreshed layout and experience. We incorporated innovative content and design strategies to boost engagement, increase readership and convey a cohesive narrative. Instead of tackling the project one focus at a time, our design and strategy teams worked in tandem, letting content and design shape one another throughout the process.
Key Highlights
From an impact statistics overview to visual timelines highlighting the firm’s many projects and awards, the report leveraged Brownstein’s bold color palette and consistent community presence to tell the story of their year of service, immersing viewers in those experiences and the firm’s vibrant culture built around giving back.
Our Solution
Then: In 2022, when Barefoot PR worked with Brownstein on its impact report for the first time, our team facilitated a background call with the community relations and communications team to understand Brownstein’s impact over the past year, identify focus areas and craft a narrative that tells the story of their work in offices across the country. Next, Barefoot PR’s design team presented a series of design concepts for review within brand standards and refined over multiple rounds of feedback. Finally, we jumped in to draft key content pieces, organize data and photos and ensure all offices and multiple programs were represented. At the time, the story-centric report included brand elements that pushed the firm’s new brand and was delivered for digital use alongside social media graphics.
Now: In 2025, Barefoot PR’s team built on the success of previous reports to create a refreshed layout and experience. We incorporated innovative content and design strategies to boost engagement, increase readership and convey a cohesive narrative. Instead of tackling the project one focus at a time, our design and strategy teams worked in tandem, letting content and design shape one another throughout the process.
Features
From an impact statistics overview to visual timelines highlighting the firm’s many projects and awards, the report leveraged Brownstein’s bold color palette and consistent community presence to tell the story of their year of service, immersing viewers in those experiences and the firm’s vibrant culture built around giving back.
Results
The report had an overwhelmingly positive response from Brownstein employees.
“I think that this is one of the best community impact reports that the firm has put out yet!”
“Putting aside for a moment the terrific impact on the community, this report itself is an amazingly creative work product!!! Wow.”
“WOW! What an incredible report and amazing impact! Proud to be a part of it.”
“Working with the Barefoot PR team to create our Community Impact report was a great experience from start to finish. They listened to our vision and created an impressive finished product that showcased our firm’s enthusiasm and passion for giving back. They were a professional, responsive and accommodating team to work with.”
Jayme B. Ritchie, Director of Pro Bono & Community Impact, Brownstein Hyatt Farber Schreck, LLP
Meet the Project Leads
Tara Riseley
Senior Design Specialist
Danielle Frontin
Strategy Associate
