Designing an engaging ESG report for a resource-strapped team


New to ESG reporting, Nutanix engaged Barefoot PR to support the company’s in-house ESG leader in compiling a readable, visual report. With a short timeline and stretched internal resources, our team provided high-level recommendations for the style and organization of the report and provided project management to help get the report done on-time and on-brand.


Barefoot PR’s design team presented Nutanix with multiple design concepts that incorporated the rapidly-growing company’s brand standards. We also supported the internal ESG lead with language to help her get buy-in from the company’s marketing leaders. Next, we created template pages for different content types and began organizing the content Nutanix collected into a visually-appealing, varied report. With internal resources stretched thin, Barefoot PR jumped in to draft key content pieces including the letter from the CEO. We also provided copy editing for other content pieces to ensure the report was clean and consistent. The final report was delivered for both print and digital distribution.

Cover of Nutanix ESG report
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