OurChallenge
In partnership with the Colorado Alliance for Environmental Education (CAEE) and the Colorado Youth Corps Association (CYCA), the Careers in Natural Resources Initiative (CNRI) is the outcome of a partnership with government agencies, nonprofit organizations, educators and private industry to help youth and young professionals secure a sustainable career in natural resources. Our challenge was to create an engaging visual identity and convert a cumbersome 120-page PDF document into a streamlined web experience for urban and rural audiences looking for job opportunities in the outdoor industry.
OurSolution
With a nod to camp badges, we created a blend of shapes inspired by natural elements nested in a triangular patch. Moving into UI design, these shapes were transformed into visually interesting patterns to appeal to the 18- to 24-year-old demographic. Our team hosted five community conversations and worked with nine advisory committee members to refine the website interface and user experience which, based on weekly averages prior to site launch, has resulted in a 235% increase of user engagement time, 3.5 times the amount of weekly site visitors and nearly seven times the amount of weekly page views.
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