OurChallenge
After 15 years of excellence in language immersion education, Denver Language School (DLS) was eager to showcase the success of its model and elevate the expertise of its staff. The DLS team partnered with Barefoot PR to develop strategies to help them engage with local communities and demonstrate their expertise among regional and national policy, education and community leaders.
OurSolution
The Barefoot team immersed itself in DLS’s Chinese and Spanish language learning model, taking multiple school tours to experience it in action. After several conversations with staff, administrators and parents about the school’s communications opportunities, Barefoot PR developed three main objectives for our recommendations: showcase DLS as a proven model, elevate the team’s expertise and strengthen its relationships within its communities.
With these goals as a guide, the Barefoot team researched, brainstormed and outlined earned media, thought leadership, community engagement and social media tactics to elevate the impact of language immersion education. These recommendations included local and national networking, awards, events and media opportunities for DLS’s educators and administrators.
To support the implementation of these tactics, Barefoot PR provided the DLS team with a customized Award Nomination and Ethical Story Collection Guide. The team also outlined suggested implementation timing in a user-friendly editorial calendar that would help the team organize their communications in the coming year.
