Promoting home equity with a bright and inviting website

OurChallenge

After decades of expanding access to housing options across the region, Housing Resources of Western Colorado was ready for a modernized website that would showcase its programs and engage current and potential clients. With many key resources, home buyer education classes and contact information, Barefoot PR’s challenge was to build a new, user-friendly website tailored to renters, home buyers, homeowners and the community.

OurSolution

After a thorough strategy session, Barefoot PR’s goal was for the new Housing Resources of Western Colorado website to feel warm, fresh and inviting without overwhelming the user. We added an events calendar to highlight homebuyer education classes, created clear entry points for renters, home buyers, and homeowners, featured key programs and client success stories, and built a more interactive careers page that invites people to apply for open jobs. By using a lighter color palette and keeping content clear and concise, we created a more streamlined and inviting user experience for the client.

Mockup of the new Housing Resources of Western Colorado website

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