Clarifying a financial institution’s impact through simple, impact-driven messaging
OurChallenge
Impact Development Fund is a Community Development Financial Institution based in Loveland, Colo. By removing barriers to capital, Impact Development Fund expands access to the dollars that support individuals and organizations as they build wealth, develop affordable housing, contribute to climate resilience and more. Over the past few years, the organization has experienced rapid growth and program expansion, and the team recognized a need for new messaging that reflects who they are today and leaves room for continued evolution.
OurSolution
Barefoot PR developed an audience-informed messaging platform to help new and existing audiences understand how Impact Development Fund is different from other financial institutions. By structuring the messaging into “pillars” that clearly define why Impact Development Fund exists and what they do to respond to community needs, we were able to organize and clarify their programs, services and entry points for new lenders, partners and funders.
