Communications Roadmap
Communicating without a purpose is like speaking into the void. We’re here to increase the ROI on your communications.
Need a media pitch? Tweet? Blog? We’ve got you. We start by defining the audiences, actions and outcomes that will help you achieve your goals. Next, we build a tactical Communications Roadmap to connect with and influence your target audiences all while keeping in mind the staff resources and budget you have to get the job done.
Once the roadmap is built, we are available to help make the dream work through implementation.
What We Do
- Communications Audit: To determine what is working, what needs improvement and where opportunities exist with your current communications.
- Key Messaging: To guide all content and communications.
- Voice & Tone Guide: To define your brand personality and how to talk to key audiences.
- Subject Matter Expert Plans: To position key leaders through interviews, speaking engagements, social media and contributed content.
- Editorial Calendar: To define monthly storytelling priorities for all platforms.
- Story Bank: To organize great stories about your team, your expertise, your programs and your impact.
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