Showcasing impact through data-driven storytelling

OurChallenge

Delta Dental of Colorado (DDCO) is the nation’s oral health leader and largest oral health philanthropist. DDCO engaged Barefoot PR to create a 2023 annual report highlighting the accomplishments from the last year on a branded one-pager. By pulling content from stats and DDCO Foundation reports, we were tasked with identifying the most impactful numbers to showcase their success in 2023 around the message of “Delta Dental Does More,” and incorporating an eye-catching design.

OurSolution

After identifying the most impactful numbers, we drafted content to showcase DDCO’s mission and vision while incorporating the organization’s voice and messaging around the “Delta Dental Does More” theme. We focused on welcoming new dental members, increasing access to care and supporting the community to highlight DDCO’s mission in action. Once the content was finalized, the Barefoot PR design team started formatting the content using Delta Dental’s brand and pulling inspiration from the 2023 Impact Report. The result was a succinct, one-page annual report that uses data to show DDCO’s impact.

Delta Dental of Colorado annual report design that shares some key impact numbers.

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