Sometimes a PR strategy requires months of planning, meetings with the client to refine a press release and a curated media list meant to maximize high-value mentions. Other times, it’s an email to a reporter saying, “Hey, I saw your story on this topic. I have a follow-up idea for you.” Those quick pitches can […]
Keeping it Simple: A Smarter Approach to Media Read More »
When a headline touches on an issue close to your work, it’s natural to want to speak up. These moments offer an opportunity to lead with your values, amplify impacted voices and help your community make sense of what’s happening. These moments also highlight an opportunity to support reporters, producers and editors looking for compelling
How Nonprofits Can Responsibly Join The News Cycle Read More »
“Is this going to be on-camera?” It’s a question we hear from clients all the time. There’s a panic in the ask—a hope this will be a simple phone interview. But often, it means being in front of the camera for a live or taped interview. Interviews are usually great, free opportunities to talk about
Lights, Camera, Action! Why you don’t need to stress about on-camera interviews Read More »
Media relations has many vital steps to seeing a story aired or published. Now that you’ve done the legwork of getting a reporter interested in your story, you can shift your focus to preparing for the interview and knowing what you want to say and how to say it. Knowing what message you want to
Bridging the Gap: Interviewing Authentically Read More »
January calls upon us to explore how we might operate through a new lens. Maybe you’re starting a new workout routine, eating more vegetables, refreshing your communications strategy or trying to understand the full capabilities of AI. At Barefoot, our team is pondering what upcoming communications and design trends will influence how we think about
What’s Trending in PR and Design in 2024 Read More »
“Congrats Adidas on losing 163 lbs!!!” read the tweet sent by WeightWatchers after the Adidas dropped Kanye West following his antisemetic outburst last month. Not sent via press release, not as a statement from the CEO, but nevertheless an authentic public statement in opposition to antisemitism crafted for a unique platform and communicated directly to
Words Matter: Crafting authentic public statements in response to social issues Read More »
As nonprofit storytellers, we believe in the power of people to change the world for the better. We work hard to incorporate ethical storytelling into our work with clients. For us this means we consider the impact stories have on both the storyteller and the audience we share it with. It also means being intentional
Barefoot Starter Kit: 10 Best Practices for Ethical Storytelling Read More »
When we heard that our friends at the Radio Television Digital News Association (RTDNA) were coming to Denver for their 2021 conference, we were thrilled. Not only were we excited to show off our home turf, but we were eager to connect with and learn from newsroom leaders. This year’s conference was unconventional. RTDNA21 was
Which words do we use? When? And why? Read More »
Every day, we work with journalists who try very hard to seek and report the truth, open our eyes to both good and bad news, and shine a light on topics and information we would never otherwise encounter. I cannot imagine a world without trust in news, but I’m afraid I’m living in that
A Case for Trusting News Read More »
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