OurWords

Words Matter. As a team of communicators, it is our job to listen, learn and share what we know to help others become better, more equitable communicators.

Stock image of a woman wearing a wedding dress, straw hat, riding a $100 bill that is floating in a blue sky with clouds.
Graphic and Web Design

Don’t Let Bad Stock Happen to You: Our Tips for Sourcing Authentic Imagery

We’ve all seen it. Maybe it’s when all the volunteers on a nonprofit’s annual report have t-shirts that simply say, “VOLUNTEER.” It could be the ...
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Graphic with a quote from Brynne, a GOTR participant and Junior Coach that reads "I am ten years out from when I was a participant with Girls on The Run but I am still drawing upon the values that I learned as a young girl."
Community Engagement

Authentic Storytelling Can Supercharge Your Nonprofit’s Year-End Fundraising

Fall is in the air and for nonprofits, that means one thing — year-end fundraising season is looming. If you haven’t started planning, don’t worry. ...
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Content Development

Barefoot vs. Creative Block: Our Secrets to Finding Inspiration 

Picture this: It’s Thursday at 3:30 PM. You’ve been working on a project all day and are happy with how it’s coming together. So happy ...
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Graphic and Web Design

Reaching Your Audience with Better Web Accessibility

Understanding website accessibility can seem like an overwhelming task, particularly for those without experience living with a disability. We’ve seen estimates that as much as ...
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Barefoot PR News

Barefoot’s Newest PR Associate on Embracing Her Creative Superpower

Throughout my life, I’ve struggled with the concept of creativity. I thought being creative meant you had to be good at drawing or painting — ...
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Barefoot PR News

Barefoot’s Newest PR Associate on Finding Her Way Back to Storytelling

I like to say that my childhood ended on a random Wednesday in the middle of a Mexican restaurant.  As I bit into a taco ...
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Media Relations

Bridging the Gap: Interviewing Authentically 

Media relations has many vital steps to seeing a story aired or published. Now that you’ve done the legwork of getting a reporter interested in ...
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Research-Based Messaging

Best Practices for Effective Facilitation

Leading a group discussion can be intimidating, regardless of the number of people in the room (virtual or otherwise). How do you ensure people feel ...
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Video Production

5 Tips for Impactful Video Storytelling

Video content continues to be one of the most engaging forms of storytelling both online and at in-person events. Whether the goal of your next ...
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Graphic and Web Design

You Can(va) Design It Too: Best Practices for Maintaining Your Canva Account

As designers, we love our fancy software tools. However, at Barefoot PR we also love Canva because it’s entirely more accessible and affordable for nonprofits ...
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