OurWords

Words Matter. As a team of communicators, it is our job to listen, learn and share what we know to help others become better, more equitable communicators.

Community Engagement

4 Ideas for Communicators from ComNet24

November 4, 2024
In October, Barefoot PR’s strategy team traveled to Kansas City to attend the ComNet24 conference. It is a once-in-a-lifetime experience to spend three days with ...
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Stock image of a woman wearing a wedding dress, straw hat, riding a $100 bill that is floating in a blue sky with clouds.
Graphic and Web Design

Don’t Let Bad Stock Happen to You: Our Tips for Sourcing Authentic Imagery

October 21, 2024
We’ve all seen it. Maybe it’s when all the volunteers on a nonprofit’s annual report have t-shirts that simply say, “VOLUNTEER.” It could be the ...
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Graphic with a quote from Brynne, a GOTR participant and Junior Coach that reads "I am ten years out from when I was a participant with Girls on The Run but I am still drawing upon the values that I learned as a young girl."
Community Engagement

Authentic Storytelling Can Supercharge Your Nonprofit’s Year-End Fundraising

October 7, 2024
Fall is in the air and for nonprofits, that means one thing — year-end fundraising season is looming. If you haven’t started planning, don’t worry. ...
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Three closed notebooks laid on a desk.
Content Development

Barefoot vs. Creative Block: Our Secrets to Finding Inspiration 

September 24, 2024
Picture this: It’s Thursday at 3:30 PM. You’ve been working on a project all day and are happy with how it’s coming together. So happy ...
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Graphic and Web Design

Reaching Your Audience with Better Web Accessibility

September 9, 2024
Understanding website accessibility can seem like an overwhelming task, particularly for those without experience living with a disability. We’ve seen estimates that as much as ...
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Emily smiling on a balcony on a sunny day with a city behind her.
Barefoot PR News

Barefoot’s Newest PR Associate on Embracing Her Creative Superpower

August 26, 2024
Throughout my life, I’ve struggled with the concept of creativity. I thought being creative meant you had to be good at drawing or painting — ...
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Vikki posing outdoors in a long beige trench coat.
Barefoot PR News

Barefoot’s Newest PR Associate on Finding Her Way Back to Storytelling

August 20, 2024
I like to say that my childhood ended on a random Wednesday in the middle of a Mexican restaurant.  As I bit into a taco ...
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Media Relations

Bridging the Gap: Interviewing Authentically 

August 19, 2024
Media relations has many vital steps to seeing a story aired or published. Now that you’ve done the legwork of getting a reporter interested in ...
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Four professional women with laptops have a meeting in front of a high rise window.
Research-Based Messaging

Best Practices for Effective Facilitation

August 13, 2024
Leading a group discussion can be intimidating, regardless of the number of people in the room (virtual or otherwise). How do you ensure people feel ...
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Video Production

5 Tips for Impactful Video Storytelling

July 23, 2024
Video content continues to be one of the most engaging forms of storytelling both online and at in-person events. Whether the goal of your next ...
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